From Zero to Campaign-Ready in Minutes: A Guide to Marketor's Automated Brand Setup

Every new marketing initiative, whether for a new client or an internal project, begins with the same uphill battle: the setup. It's a fragmented, time-consuming scramble of gathering documents, defining brand voice, analyzing competitors, and briefing team members. You re-upload the same files to different tools, re-explain the same core principles, and waste precious hours on administrative work before a single creative idea takes flight.

What if you could skip that? What if you could go from a blank slate to a fully provisioned, intelligent marketing workspace in minutes? This guide will walk you through how Marketor, your AI marketing assistant, uses a powerful, automated brand setup skill to do just that.

I. The Challenge of Marketing Setup: Why the First Step is the Hardest

The core problem for marketers isn't a lack of ideas; it's the friction in execution. The initial setup phase is a major source of this friction. You're faced with:

Context Loss: Session-based AI tools are forgetful. You brief them on your brand, get a great result, and the next day, you have to start from scratch.
Fragmented Tools: Your brand guidelines are in a PDF, your competitor research is in a spreadsheet, and your content calendar is on another platform. Nothing is connected.
Manual Research: Understanding a brand's position, audience, and competitive landscape can take days of manual research and analysis.
Inconsistent Onboarding: Bringing a new team member or client up to speed is a repetitive process that often leads to inconsistent outputs.

This foundational work is critical, but it's a drain on the strategic and creative energy that actually drives results.

II. Meet Marketor's Automated Brand Setup Skill

Marketor transforms this manual task into a simple, guided conversation. It's powered by "ContentFirst AI," a framework that gives your AI assistant a persistent memory, a shared workspace, and a library of executable skills.

The component in the system is the setup_brand_workspace skill. This will create a structure and execute a workflow designed to build an intelligent foundation for your future marketing activities. It centralizes your brand's identity, intelligence, and strategy in one place, making you campaign-ready from day one.

III. Step-by-Step: Provisioning Your Brand Workspace

Working with this capability is simple. Marketor initiates a conversation to gather just four key pieces of information.

1. Confirm Your Workspace Name: First, you'll give your project a home. This creates a dedicated, persistent workspace for the brand, ensuring all its assets and intelligence are isolated and organized. For example, a good name would be your-brand-name.

2. Provide the Brand Name and Source URL: Next, you provide the brand's name and its primary website URL. This URL becomes the single source of truth for Marketor's deep analysis.

3. Authorize the Deep Research: Marketor will inform you that its deep research process costs approximately $1 USD. This transparency is key. For a minor investment, the AI performs a comprehensive analysis that would take a human analyst days to complete. You give the final go-ahead before any cost is incurred.

4. Define Your Marketing Objectives: Finally, through a simple chat, you'll outline your goals.

Primary Goals: Are you aiming for brand awareness, lead generation, or something else?
Target Audience: Who are you trying to reach? (e.g., SMB decision-makers)
Priority Platforms: Where will you focus your efforts? (e.g., LinkedIn, Blog Content, Google Ads)
Key Messages: What are the core themes? (e.g., enterprise readiness, automation use-cases)

With these inputs, the automated workflow kicks off.

IV. Behind the Scenes: The Modular Skill System and Persistent Context

So, what's happening under the hood? Marketor isn't just a chatbot; it's an agent operating within a structured environment.

Modular Skills: The process is driven by a setup_brand_workspace skill—a reusable set of instructions that tells the AI how to perform a complex, multi-step task. This modularity means Marketor's capabilities can grow and adapt without changing its core.
Persistent Workspace Structure: The skill automatically creates an organized folder system within your workspace:
- /campaigns: Where all your future marketing campaign assets will live.
- /knowledge: A repository for brand intelligence, including the research report.
- /policies: Home to strategic documents, like your marketing plan.
- /calendar: For scheduling and content planning.
ContentFirst AI Framework: This structure is Marketor's long-term memory. The AI has continuous access to every file in the workspace, so it never forgets your brand voice, target audience, or strategic goals. You never have to re-brief it.

V. The Research Advantage: Instant Intelligence Gathering

The most powerful part of the setup skill is the automated intelligence gathering, executed by the openai_deep_research tool. After you provide the brand's URL, the AI scours the website and related public information to build a comprehensive brand profile.

This research is saved as a detailed report in the /knowledge folder and covers critical areas:

Core Business & Company Overview: Mission, vision, and business model.
Products & Services: What the company sells and its key value propositions.
Target Audience & Market: Who they sell to and their position against competitors.
SWOT Analysis: A clear breakdown of the brand's Strengths, Weaknesses, Opportunities, and Threats.
Strategic Recommendations: Initial marketing recommendations based on the analysis.

This report alone is a massive accelerator, providing the deep context needed for effective campaign management from the very beginning.

VI. From Setup to Strategy: Marketor's 2-Step Workflow

The brand setup is just the first step in Marketor's standard workflow. Once the foundation is built, the system is perfectly primed for the next logical action: creating a strategy.

Step 1: setup_brand_workspace: This skill gathers the raw intelligence and captures your objectives, creating the foundational brand profile and organized workspace.
Step 2: create_marketing_plan: Immediately following setup, you can trigger this second skill. Marketor uses the research report and your stated objectives to generate a comprehensive, tailored digital marketing strategy document.

This strategy isn't generic; it's a direct product of the initial setup. It outlines platform-specific tactics, content formats, and messaging pillars aligned with your goals, effectively turning raw data into an actionable plan.

VII. What's Next: Launching Your First Campaign

With the workspace set up and a strategic plan in /policies/digital-marketing-plan.md, you are officially "campaign-ready." The administrative drag has been eliminated. Your next steps are purely strategic and creative:

Create Your First Campaign: Instruct Marketor to set up a new campaign structure in the /campaigns folder (e.g., "SMB Automation Launch").
Generate Initial Content: Ask Marketor to draft assets based on the new strategy—like a thought leadership post for LinkedIn, a blog article on key use cases, or a set of Google Ads copy.
Develop Landing Pages: Use the brand intelligence to create conversion-focused landing page copy.

You can move directly from setup to execution in a single session, turning what used to take weeks into a matter of minutes.

VIII. Call-to-Action: Experience the Marketor Difference

Stop wasting time on repetitive setups and start building your next campaign on a foundation of automated intelligence. See for yourself how an AI marketing assistant with persistent memory and agentic skills can transform your workflow.

Ready to go from zero to campaign-ready?